On Tuesday 18th June the Advisory Board met in Birmingham on the eve of the Commercial Finance Expo 2019 to progress the Association’s agenda of critiquing and improving a number of important elements of how we create and drive benefit for our Members.
Some of you will recall that one of the outputs from our last meeting in Bristol was to create some quality time so that we could focus on our key strategic priorities for the remainder of 2019 and beyond. We had a successful strategy off site day on 23rd May and after a lively debate, agreed a portfolio of strategic initiatives which had Members at their heart and included our contact strategy, our reach and Member benefits and a broader look at our trading environment.
We are in the very fortunate position of having a refreshed Board including Patron Directors and Specialist Directors so when we addressed the first few initiatives in Birmingham the discussion was both energising and creative. We concentrated on our contact strategy and how we can improve the frequency and quality of how Members interact with us. We also considered the breadth of our compliance offering where there is an ongoing frustration that many Members don’t appreciate the value and breadth of the compliance resource available to them as part of the standard membership fee. Finally, we took a long hard look at the opportunities that the latest digital developments could deliver to our Members.
Whilst comfort can be taken that many of the basics are in place, the meeting concluded with a plan for some good quality enhancement to our membership journey.