Beyond the Basics – Optimise your LinkedIn presence and acquisition activity

05/02/2019 | Spotcap UK Regal House 14 James Street London WC2E 8BU | 1:30 pm

Organised by: 

Spotcap UK, in partnership with the NACFB and MWWPR, are pleased to organise a workshop focused on helping brokers expand their existing LinkedIn knowledge to reach new audiences and acquire new clients.

The workshop will be run by Gareth Davies, Vice President of Digital Strategy at MWWPR and will cover the following topics:

• Optimising your LinkedIn profile
• Engaging with your audience in a more impactful way
• Promoting content and reaching new audiences
• How to use advertising on LinkedIn

This workshop is ideal for brokers who have attended the Social Media in Business workshop or are familiar with the basic functions of LinkedIn and use their account on a regular basis.

A detailed agenda can be viewed below.

To register for the event please email

Please note there are a limited number of spaces which will be issued on a first come first served basis. 


1.30pm   Registration & Refreshments
 1:45pm   Welcome & Introductions 

– Kevin Vendel, Head of Sales, Spotcap UK
– Norman Chambers, Managing Director, NACFB
– Gareth Davies, Vice President, Digital Strategy, MWWPR

 2.00pm  Part 1 – Enhancing your LinkedIn Presence

Optimising your Linkedin Profile

– Top tips to make your profile more discoverable
– Managing privacy settings
– Writing a strong bio using specific keywords
– How to build your company profile, page and connections

Engaging with your audience in a more impactful way  

– Pros and cons for posting your own articles
– Best practice for drafting articles


Coffee Break

 3.25pm  Part 2 – Driving customer acquisition using additional LinkedIn tools

Promoting content and reaching new audiences

– Differences between Linkedin basic account and LinkedIn premium explained
– How to use InMail to target new customers

How to use advertising on Linkedin

– What is paid and promoted content
– How to create an advert on LinkedIn


Concluding Remarks & Drinks Reception



Registration is closed through this site but you can register by emailing Andrina Dhillon using the email address above. 

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