• Paul Goodman

    Goodman Corporate Finance


    Office: 0333 3583502 | Mobile: 07702 700707

    Paul is now in his ninth year on the board of the NACFB, and his fifth as Chair.

    With 29 years in accountancy practice, industry and latterly in his own Commercial Finance practice; including time spent in a number of key board level positions, Paul has developed a real understanding of the SME market. He provides independence, objectivity and integrity, and specialises in business turnarounds.

    Paul founded Goodman Corporate Finance in 2006. The company offers an extensive range of individually tailored finance solutions including commercial and investment mortgages; asset, invoice, development or short term finance; all status lending; factoring; and block discounting.

    Goodman Corporate Finance is a significant introducer of business across the whole of the commercial finance spectrum and deals with start-ups right through to large PLC’s.  In addition to his work with his own company and the NACFB, Paul is a Governor at a local school, providing financial expertise and business acumen. In his spare time he likes to relax and spend time with his son and his wife Roxanne.

    As a former rugby player Paul has retained a keen interest in all sports and successfully completed the Brighton Marathon in 2014.  Goodman Corporate Finance are the main sponsors at Long Eaton Rugby Club; which has allowed Paul to give something back to the sport that has given him so much in life.

  • Adrian Coles

    Commercial Mortgage Solutions

    Vice Chairman

    Mobile: 07836 681722

    It’s frightening to say but I have been involved in the commercial mortgage market  both working for a Lender and as a broker for over 25 years…I know I don’t look that old but believe me when I say I feel it!!

    I am proud to say that I became a member of the Association in 1993 and have witnessed firsthand the challenges the Association has faced over that period.

    I have been a Director of the NACFB since 2009 with responsibility for the review and implementation of the Association’s Training and Education and Compliance programme.  In addition I am past Chair of the Association Compliance Committee.

    We have all seen vast changes in the commercial broking landscape over the last decade and many of us have weathered the storm and are hopefully coming out the other side. I strongly believe in looking forward as there is little you can do about the past apart from learning and building on your experiences. I am a strong believer in treating commercial customers fairly and am very passionate about the role of independent brokers in the market place and the recognition of the Association’s members experience and competency in the commercial mortgage arena. I will do everything to ensure that the Association’s members have the skills, information and tools to deliver correct and compliant information to their customers.

    Married to Julie, we have three young adults which are the light of my life. A very keen golfer I try to play on a regular basis with customers and friends although sometimes work gets in the way!!

  • Alan Ellison

    Business Credit Solutions Ltd

    Serving Director

    My career in the finance industry has spanned over 40 years (I started at a very young age).

    My initiation into the finance world was working for a privately-owned consumer finance company; following which I graduated to work in all aspects of asset finance, HP, leasing, contract hire and block discounting – with both private and national finance companies.

    For several years, I was a manager with a high street bank, where I gained experience and insight into more aspects of financing, specialising in new business development and underwriting. The time spent in this sector gave me invaluable skills in negotiation and the management of customer and business expectations.

    In 1993, with the bank changing the way it did business, I felt it was time to branch out on my own and pursue my ambition of creating my own brokerage business. I knew I had the knowledge and experience to help and guide businesses in need of finance through the minefields and pitfalls they would encounter.

    Over the years, the brokerage has grown and now specialises in all aspects of Commercial Finance and Regulated Mortgages (including Equity Release). I am personally an appointed representative of a mortgage network and a member of the Equity Release Council.

    I have been married to my wife Jean for 42 years (child bridegroom). If asked, we would both say that our main hobby is golf. However the dust on the golf clubs, which seem to be permanently stood at the back of the garage, prove the reality that our busy active working schedules take precedence and that our golf membership works our very expensive for that one round of golf we manage to squeeze in each year.

  • David Sampson

    Omega Commercial Solutions Ltd

    Training & Education, Membership Growth

    I fell into banking almost accidentally in 1984, having left school with the most desirable ‘A’ levels for a career in finance; chemistry and geography!

    I switched to commercial banking in 1988, and helped set up one of the Bank’s first dedicated commercial centres, managing and lending to SME’s, large corporates and professionals nationally, in the days before segregation and geographical restrictions.

    After some 15 years of happiness and job satisfaction (yes really!) things had changed to a point where the Bank seemed more focussed on matters other than lending. Co-incidentally around that time an old colleague introduced me to the MD at Omega, which gave me the opportunity to get back to proper lending again. After 7 years as a broker, the latter couple of years also including some operational duties, I was asked to formally become Operations Director which has been my role now for almost 2 years. My main responsibilities relate to the day to day running of the business, which includes discussing cases with the other brokers to assist where I can and also maintaining our many close lender relationships. Truth be told I do still enjoy getting my hands dirty helping businesses obtain much needed funding, and take every opportunity to do just that when time allows.

  • David Newborough

    Ashgates Corporate Services Ltd

    Finance Director

    David joined us in January 2015 to address the handling of the Association’s finances.

    He is also a Director at Ashgates Corporate Services Ltd.

  • Geoff Wilson

    White Rose Finance Group Ltd

    Serving Director

    A systems engineer by training, Geoff spent over 25 years working in the International IT and Telecommunications environment eventually at European MD level for a global network provider. Calling time on the constant nomadic lifestyle in order to spend more time with his family, Geoff launched White Rose Finance in 2004.

  • Phil Gray

    Watts Commercial Finance

    Co-opted Director

    Office: 03303 110777 |

    Phil Gray, Managing Director, Watts Commercial Finance

    Having learned his trade with the High Street Banks, Phil Gray forged a passion for Commercial Finance.

    In 2006, Phil used this passion to launch Watts Commercial Finance Ltd and since then he has steered the business through an eventful and successful period – tackling and defeating both the credit crunch and the worst recession the country has seen since the 1920’s.

    One of Phil’s proudest moments was in late 2015 when he was recognised with a ‘Lifetime Achievement’ award from Lloyds Bank for his services and commitment to commercial finance.

    Year on year, Watts has grown into one of the largest commercial brokerages in the UK and now receives deserved recognition from the industry for over a decades work. As such, Watts accolades include the Business Moneyfacts ‘Commercial Mortgage Introducer of the Year’ and Bridging & Commercial ‘Commercial Broker of the Year’.

    The business continues to grow, recruiting high calibre Commercial Managers and Assistants to work with clients of all shapes and sizes, providing bespoke solutions to their commercial funding requirements.

    Phil and his team focus on honesty, integrity and a passion for delivering outstanding results and customer service, whilst priding themselves on offering an old-fashioned commercial brokering proposition which their clients adore.

  • Mike Deacon

    Asset Based Finance and Leasing Ltd

    Co-opted Director

    Mike Deacon, Asset Based Finance and Leasing Ltd

    Mike is a Board level executive, with extensive commercial experience in the financial services, social enterprise and public health sectors.  Mike’s core value proposition includes: strong business profit and delivery track record, strategic planning and implementation, clear lateral thinker, strong creative and innovator, leadership, advocacy, project management and stakeholder management skills in financial services and in the health and not for profit sectors; ability to manage large scale businesses and projects, effecting successful business turnarounds within large organisations with over 40 years’ experience in lending and arranging billions of pounds of funding to UK SME’s and international institutions of all sizes and disciplines; business creation in the social enterprise sector of a public health consultancy; business and strategic consultancy to a number of local government organisations; commercial technical advisor to the Government Regulator for Community Interest Companies (CIC) positioned within BEIS (Department of Business, Energy and Industrial Strategy).

    Mike has run Asset Based Finance and Leasing Ltd (“ABFL”) since January 2008 providing in addition to his Commercial Finance Broking services for UK and overseas clients, Interim Management, Business and Strategic Consultancy Advisory Services, Debt procurement for clients and Project Management Services – additional information can be found at www.abfl-ltd.co.uk and via Mike’s LinkedIn profile here.